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RenegadeMagazine.comHard to be-
lieve it’s been
over ten years
now since I start-
ed Renegade Magazine,
and it’s been a rocky road
from the beginning to say the
least! Now I’m in the pro-
cess of changing up how I ap-
proach the magazine. I have
never been a businessman,
which is why I have not been
able to make a financial success
out of Renegade. I’m an artist
not a salesman! Ad accounts
are a magazine’s bread and but-
ter. I thought if I built it they would
come; but in todays America, tal-
ent is not valued as much as mar-
keting and sales gimmicks and all
that other SEO bullshit. I’m not trying
to be negative, that’s just they way it
is. So now I’m just going to give it
away! Give it away, give it away, give
it away now! I have decided to make
Renegade online absolutely free.
Let me clarify; I don’t do this because
I
want to get rich, although it might be a nice change of pace...
I do it because I love it! I love the bikes. I love the cars. I
love the people! So no matter how hard it’s been to keep
the faith; I am resolved to keep Renegade alive. I refuse to
give up!
The main reason I’m making this decision to make the digi-
tal version totally free is I want people to be able to enjoy
all the awesome custom bikes, rat rods, hot rods, pinup
girls, artists and all the other interesting characters that I
have come across in my travels. So I’m opening up the
Renegade archives to all so you can enjoy over ten years
of Kustom Kulture as seen through my lens. And maybe,
just maybe... Some of you will like what you see enough
to buy one of my special edition print copies that are
available for every issue I have done and help keep the
dream alive!
Doing away with membership fees and making Ren-
egade Magazine online free ought to increase traffic
on the site... If I get enough; surely I can pick up a
few advertisers and sponsors! Regardless, you just
can’t stop this Renegade! Now, I’m also the Art Direc-
tor for Outlaw Biker and Tabu Tattoo magazines, thus
giving me more opportunities to increase exposure of
my photography and graphic design while simultane-
ously earning a regular paycheck! So for this month
at least, I can eat something better than Ramen Noo-
dles AND continue on my travels! Life is good!
Kick it!
Scharf
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